ABOUT US
Hi, I’m Nicole Greenfield-Smith, CEO of The Expert Edge
I founded The Expert Edge because I was sick of seeing super-talented people getting in their own way.
I’m passionate about teaching you to do best work, fulfil your true potential and gain the rewards and recognition you deserve.
My why...
I know how it feels when everything’s out of whack.
I’d worked hard to defy the odds. (I was the first in my family to gain a Master’s degree.)
But I never felt good enough. I didn’t fit the mould in my advertising career. I could fake confidence without ever feeling it.
I’d work my ass off but still feel like I wasn’t achieving anything meaningful. (Even worse, public speaking was a huge part of my job but it gave me crippling anxiety!)
Things hit a low when I became a mum. I tried to work like I didn’t have kids, and parent like I didn’t have a job. I watched my joy, energy and confidence evaporate.
But could I find the right support? No.
If someone could help with my mindset, they couldn’t help with my influence. If they could help with my influence, they weren’t equipped to change my behaviour.
This frustration brought The Expert Edge to life.
I take my credentials seriously so you can take me seriously
There’s a reason I am trusted by leaders and experts all over the world..
My ability to help you is founded on decades of study, training and experience.
I am one of a small number of fully qualified Master Level Neuro-coaches in the UK, and an accredited coach, NLP and IEMT practitioner. I hold an MA in Human Communication / Research.
I thrive from developing powerful techniques that keep me at the cutting edge of my field.
Need more?
I’m also a behaviour, body language and communication expert, an experienced keynote speaker and a (soon-to-be) published author.
And after decades spent working at the cutting edge of advertising research, I know what makes people tick. I understand the secrets of changing thoughts, feelings and behaviour – for good.
I believe that knowledge is power – the more you understand about yourself, the more you can influence your own success.
AS FEATURED IN
The Expert Edge
Mission
We’re on a mission to lift people up and level the playing field.
We passionately believe that:
- Everyone deserves an equal shot at developing their expertise.
- Mindset is the foundation of everything. Talent, influence and achievement always start in your mind.
- Peak performance is personal. There’s no one-size-fits-all approach to expertise, influence and leadership.
- The brain and body aren’t separate. When you feel good, things flow. When you don’t, they won’t.
- Talent needs confidence. Your expertise will only go as far as your confidence allows.
Five Reasons to Choose
The Expert Edge
Here’s why The Expert Edge is trusted by experts and organisations all over the world.
1. You’re in safe hands.
I’m a fully qualified Master Neuro-Change Coach, an accredited IEMT practitioner, NLP practitioner, a qualified life coach, and am fully trauma informed. My Mindset and Confidence Mentor programme is also CPD accredited.
I am educated to Master’s level (BA Hons and MA) with degrees in Human Communication, linguistics and Research consultancy and am constantly learning, researching and growing.
2. You benefit from my real-world experience in business, consultancy and research.
I had a decades-long, successful career advertising research specialising in human behaviour, neuroscience and behavioural psychology. I have worked in large corporations like the BBC / Accenture, through to smaller agencies and start-ups before becoming an entrepreneur. I have supported people at every level.
3. You’ll have spotted my work in the national press
I’m the behaviour and body language expert for the hit UK TV show ‘I’m a Celebrity Get Me Out of Here’. I have been featured in all of the main UK national newspaper, major magazines and on radio and podcasts.
4. You might have seen me on stage..
I adore inspiring, entertaining and educating others and I’m an engaging keynote, panellist and host who has spoken on stages all over the world. (I’ve also won awards for speaking – not bad for someone who was once terrified of it!)
5. Soon, you can read my book
I’m a passionate writer, with published articles, blogs and short stories already under my belt and a book due for release in 2026. Watch this space!
Client Love
“You have helped me incredibly – immensely – over the last year. You’ve been such a key part of my development and journey and without you, I wouldn’t have achieved the amazing things I have achieved in my business. Thank you.”
“The coaching I did with you has completely transformed my outlook and my confidence levels. I feel so different about myself and my abilities: and I am still learning and evolving thanks to you.”
“I’m extremely grateful for you, your coaching and the role you’ve played in my life – it was nothing short of transformational. Without your input, I’d have never launched a business and here I am with it going from strength to strength, with angel investment, about to take it to the next phase. I’m in the best place I’ve ever been. Thank you.”
